Marissa Bell
AUTHOR, Creative STRATEGIST, EDUCATOR
About Marissa
Marissa is a Webby Award-winning digital creator, Impact Award-winning author, and brand strategist who turns cultural insight into content that drives real revenue.
A former educator by training, Marissa brings a storyteller's instinct to every platform she builds. She is the founder of Targetwhileblack and Retailwhileblack — two influential digital communities that amplified the voices of consumers and CPG brands across the retail industry. Under her leadership, those platforms generated over one million dollars in annual revenue for Fortune 500 companies, establishing her as one of the most impactful voices in the consumer goods space.
Today, Marissa works across CPG, agency, and healthcare — helping brands find their voice and build audiences that actually stick around. She has also grown her original platforms into a lifestyle brand rooted in what she loves most: beauty, family, home, and travel. Whatever the industry, her approach is the same — meet people where they are, and give them something worth coming back for
WEBBY AWARD WINNER • INTERNATIONAL IMPACT BOOK AWARD WINNER • SHORTY AWARD FINALIST • READERS CHOICE BOOK FINALIST
The Architecture Behind Content That Earns Trust
Selected creator work: bringing brand messaging to life in a way audiences actually connect with