TargetWhileBlack, Instagram

2020-2025

Followers: 180,000

Generated over 2 Million Dollars Yearly (estimated based on affiliate revenue)

About TargetWhileBlack

Started as a way to share representation inside Target stores, this Instagram page was an instant hit, generating millions of dollars for Target stores and Black-owned brands, winning a Webby Award, and propelling Marissa to success in content creation. After the January 2025 DEI rollbacks, Marissa decided to pivot her pages to other adventures more aligned with her community. A few post from the old page: